First-party data is the most underutilized asset for many companies. Email addresses, website behavior, CRM data, and purchase history: this information goes largely untapped.
Data Platform & Audience transforms this data into highly granular audience segments, ready to be activated on any media platform with a level of precision that is impossible to achieve with third-party audiences.
We consolidate all your company’s data sources: CRM, website, e-commerce, and newsletters into a single platform.
We build detailed audiences based on actual behavior: who visited a specific page, who abandoned their cart, who opened three consecutive emails.
The segments are ready to be used on Google Ads, Meta, LinkedIn, programmatic, and any other advertising channel.
Segments that are always updated, based on your audience’s most recent behavior.
Your CRM data becomes directly targetable in media campaigns.
Gain a clear understanding of which channels are driving value and which aren’t delivering an adequate ROI.
All your audience data in one place, accessible and actionable without technical expertise.
Aggregate vehicle registrations, the vehicle pool and demographic data to create a map of georeferenced demand down to the individual municipality.
Combine the scenario with owned leads to power predictive models that estimate purchase intent, model, and timing.
Full geo-referencing
Real-time predictive models
Ready-to-go vertical audiences
Dashboard
Opportunity identification
Campaign optimisation
