Traditional monitoring tells you how often your brand is mentioned. Opinion Monitor tells you what that means. Using proprietary AI models, we analyse thousands of online conversations to distinguish relevant opinions from background noise, identify emerging trends and early warning signs of crises, and measure the emotional impact of campaigns and product launches. We don’t just collect data: we tell you what to do with it.
Yes, the service allows you to analyse and compare your reputation with that of your competitors: conversation volumes, sentiment, the most active channels and dominant themes. Understanding how the market perceives others is essential for identifying gaps, opportunities and positions that are still up to grabs.
Yes, Opinion Monitor updates the data continuously. This allows you to quickly identify signs of a reputational crisis, emerging trends and communication opportunities before they become apparent to everyone.
The service collects data from all major digital sources: social media, websites, blogs, forums, online publications and other relevant channels. The data is processed using AI models that distinguish meaningful conversations from background noise, delivering accurate and contextualised insights tailored to your business objectives.
Yes, Opinion Monitor provides dashboards and reports tailored to your company’s specific objectives and the KPIs most relevant to your business.
Absolutely. The service is suitable for businesses of all sizes: for SMEs in particular, monitoring their online reputation in real time is a practical way of protecting their business and gaining a competitive edge.
Our approach is data-driven, enabling us to offer the highest level of personalisation: we begin by analysing the company and its business, and develop detailed profiles of its actual customers. Based on this information, we create a plan tailored to the company’s objectives and target audience, fine-tuning the tone of voice and language used. The result is communication that speaks to the right people, with the right message, at the right time.
Yes, the service includes keyword and search trend analysis to improve the organic visibility of content.
It is also designed for SMEs. Most small and medium-sized enterprises want personalised and effective content, but lack the time and resources to carry out target audience and product analysis. AI-Driven Editorial Plan solves precisely this problem: a structured, fast and accessible process that produces personalised editorial plans.
No. AI plays an operational role, supporting and optimising the work, which helps to simplify and speed up the team’s activities. The editorial team retains strategic and creative control, but can work more quickly and efficiently.
It is a service that analyses and optimises the way in which leading artificial intelligence models describe your company. When a user asks the AI for information about a brand, a product or an industry, the AI responds based on the information associated with your brand: if this information is incomplete, incorrect or missing, you risk being overlooked or misrepresented. That’s where we come in.
Absolutely. In fact, it is precisely for SMEs that it can make all the difference. Large companies already have an established online presence. SMEs, on the other hand, are often overlooked by AI models or confused with other brands. Taking action now means building a real competitive advantage before competitors do.
Our process consists of three stages. First, we analyse how the main AI models currently describe your brand, identifying errors, gaps and inconsistencies. We then take action by building a content infrastructure specifically designed to be read and understood by AI models (technical files, strategic pages, official definitions). Finally, we monitor over time to ensure that the optimisations remain stable, even when the models are updated.
Because we are at a crucial and unique juncture. AI models evolve by continuously gathering information: those who establish a foothold in their semantic space today build a lead that will be difficult to overturn later on. Waiting means allowing competitors or inaccurate information to occupy that territory.
The first results are measurable within the first few weeks: a reduction in errors in AI responses, greater consistency in brand descriptions, and the first mentions in model responses. The aim is to achieve full brand disambiguation, semantic alignment of over 90%, and a stable, authoritative presence in AI responses within your sector.
Lead Generation Engine transforms every raw lead into rich, qualified data: it analyses conversations, behaviour and buying signals using AI, classifies leads and returns them to the sales team already prioritised. The result: reduced processing times, more conversions and measurable results.
Leads enter the system via all digital channels (forms, landing pages, campaigns, chatbots) and are immediately greeted by an intelligent bot operating 24 hours a day, which performs an initial automatic qualification, verifies genuine interest and initiates a phone call. Every conversation is recorded, transcribed and analysed by AI, which extracts keywords, sentiment and purchase signals, calculating the lead score in real time. The result: no qualified leads left waiting, no missed opportunities.
Yes, synchronisation with the main CRMs is seamless and automatic. Each contact is added to the CRM already enriched with comprehensive data: behavioural profile, priority score, AI summary of the conversation, purchase intent and activated sales triggers. The result: less manual work for the sales team, no duplicates, and no lost information.
The team no longer has to carry out repetitive tasks (manual numbering, updating the CRM, evaluating contacts) and can focus exclusively on those who are genuinely ready to buy. This improves the organisation of their work, as they know who to call straight away, who to nurture over time, and who to exclude.
Absolutely. SMEs are often the ones that suffer most from wasted budget and sales teams spending time on non-targeted leads. Lead Generation Engine is scalable and adapts to the size and needs of every business. The system operates autonomously, integrates with existing CRMs and immediately delivers a more efficient and measurable sales process.
It transforms the data you already have (CRM, website, campaigns, forms) into an integrated system that improves your media campaigns and sales process. Instead of having information that doesn’t communicate with each other, you get a single, continuous view: from data collection to activation on advertising channels, right through to automatic CRM updates. The result: more conversions, less budget spent on generic audiences, and decisions based on real data.
Yes. We build dynamic segments based on actual behaviour (who has visited a specific page, who has abandoned their shopping cart, who has interacted with a campaign) rather than on static rules. These audiences update automatically over time, reflecting the actual evolution of customer interest. The result: highly personalised targeting, which is difficult to achieve with third-party audiences or traditional segmentation.
Yes, it can be integrated with the leading CRMs and all the most widely used advertising platforms: Google, Meta, LinkedIn, LiveRamp and programmatic environments. Audiences are activated directly on the selected channels, ensuring consistency between the source data and the final targeting.
Yes, it uses proprietary data and privacy-friendly solutions to create effective campaigns even without the use of cookies.
Yes. Every customer receives the right message, on the right channel, at the right time: no more standardised communications that are the same for everyone. The system responds in real time to customer behaviour: who has visited a page, who has abandoned a purchase, who hasn’t interacted for some time. The result: a smoother, more relevant and personalised customer experience. Greater customer loyalty.
All the most repetitive and time-consuming ones: sending emails, text messages and follow-up notifications; updating and cleaning up the CRM; segmenting contacts; launching media campaigns; and managing communication flows. The result: the team can focus on what really matters: sales opportunities.
Yes. It enables a structured and automated sales process without the need for a dedicated team: the system operates independently, reduces errors and ensures that no lead is left unaddressed. The result for all businesses is greater operational efficiency, personalised campaigns, increased engagement and higher conversion rates.
Yes, the service integrates with the leading CRMs and marketing automation systems on the market. Media campaigns are synchronised directly with CRM data and are dynamically updated based on behavioural signals. The result: more effective tools and processes, linked within a single operational workflow.
