We believe digital advertising must be precise, relevant, and engaging for the target audience.
To achieve this, we have developed the People Insight Platform, an advanced AI-driven solution that uses Large Language Models (LLMs) to optimize advertising creativity.
First, we generate “digital personas” – data-driven representations of ideal customers – by using advanced AI algorithms on research and existing data.
Each digital persona represents a specific segment of your target audience (for example, a customer archetype).
Once digital personas are defined, your advertising content is submitted to the platform.
This content can include ads, promotional messages, images, videos, and more.
Our platform can handle a wide variety of advertising formats to meet your needs.
Each piece of advertising content is then presented to the created digital personas.
The AI evaluates the relevance of each content item for every digital persona based on a set of parameters.
This assessment process takes into account the simulated behaviors and interests of the digital personas, determining whether the content is suitable for each audience segment.
Based on these relevance results, the platform automatically optimizes your ad creatives.
In practice, this means your messaging and visuals are adapted to maximize appeal and relevance for each persona, increasing the chances of user engagement and conversions.
The platform not only optimizes content for your core personas, but it also generates additional “related” synthetic personas.
These related personas allow for a long-tail strategy, reaching more specific but highly relevant audiences to further improve campaign effectiveness.
The platform collects real-time data on the performance of your advertising campaigns and uses this information to continuously optimize creatives.
This iterative process ensures your ads are always aligned with the needs and preferences of your audience.
