Welcome to

INFODATAEXCHANGE

DIGITAL & AI FOR MARKETERS

InfoDataExchange is a division of MediaXchange specialized in supporting its partners through the transformation and enhancement of data value.

Our ambition is to achieve e effectiveness and efficiency in the media campaigns and communication content of our partners.

We do this through an innovative technological environment (Artificial Intelligence) and a team where data is used in a single process that uncovers insights, planning, platform activation, reporting, results attribution, and campaign optimization.

What do InfoDataExchange?

We maximize the value of first-party data using existing systems (CRM, ERP, etc.).
We develop advanced strategic segmentations using our proprietary AI tools.
We create personalized, exclusive audiences for clients that can be leveraged in strategic planning
We develop marketing processes in which data flows become simple:
- High-performance landing pages (with dedicated domains) for generating and collecting leads exclusive to the partner. Integration of partners’ data by generating and qualifying leads from that data.
- We integrate the partner’s exclusive data to create and qualify leads.
- We send data to authorized destinations (integration already active with specific tools).
We build performance indicators and attribution models that allow measuring the effectiveness and efficiency of marketing activities.